Giving Alize a slice of Culture, from Zero to a 100% real quick
A content campaign and media activation to drive awareness and sales of the Hip Hop heritage drink.
Alize hour Stats
- 4,350,000 Reach across social channels
- 1,200,000 video views
- 860,000 engagements on social content
- +10,000 digital “footfall” to www.alizehour.com
- Achieved 400% increase of sales within 4 days of the campaign start date.