Alize

Social content and Influencer marketing

Repositioning Alize into culture to regain their fame

Leveraging the power of the Alize brand heritage, we built a new global creative toolkit, social content campaign and influencer program.

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Stats

Objective

Embed the brand and reignite its relevance and adoption within the culture.

Results

+ Built #AlizeArmy influencer network made up of +100 artist, creatives, influencers and publishers

+ Activated 15 event partnerships drove brand awareness by aligning the brand with other culturally relevant brands such as; NIKE, Red Bull and G-Star

+ Product placement in music videos featuring artists including Big Narstie, Angel, Skepta andCadet

+ 8,700,000 campaign impressions

+ 5 million content views

+ Over a million engagements

+ 150+ seeds to relevant artists, influencers and events across the year.

+ 15 customised bottles designed by artist Will Kay

Want to use Influencers to grow your Brand?