• HOUSE OF MARLEY

    Bringing the noise - Marley Audio making waves in the UK

  • HOUSE OF MARLEY

    Bringing the noise - Marley Audio making waves in the UK

Brand Activation and media delivery for House of Marley Audio


The House of Marley brand looked to move away from traditional advertising in 2015, and came to Disrupt for an integrated solution. 

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Create

The House of Marley brand needed a new lead agency to reach their consumer in order to drive sales. They wanted a new approach on how to market their product. We identified their consumers, the channels they use and built an integrated campaign.

 

Connect

With a multi-channel approach we developed #MusicConnects. We sent YouTuber Fun For Louis to Jamaica to connect with the Marley roots to meet Rohan Marley and ran an influencer campaign creating micro content. All supported by a planned media buy on 4ODs All4, and a targeted youtube, Facebook and twitter spend.

Convert

Louis Vlog has had 200,00 views, and over 900,000 snapchat opens. The House of Marley website received an increase in click thoughs to product and has driven sales from both the Louis Vlog and media activity.

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Stats

The campaign has had great results and has driven sales and great brand sentiment, with overwhelming feedback on the influencer partnerships. 

+ 130,000+ views on Influencer Vlog 
+ 900,000+ Snapchat content opens 
+ 400+ competition entries 
+ 2M social reach through influencer seeding and earned media 
+ 2 inspirational pieces of micro-content filmed with Influencers 
+ 1 Million impressions delivered across paid media channels 
+ Campaign reach total 3million+

Watch the Marley Content

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