#TeamMarley

Building an Influencer Program for The House Of Marley

Building a influencer program for House of Marley

From strategy to delivery, brand playbook to content creation, we created an always on influencer program to drive earned reach, trial and credibility around the products.

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Stats

Objective
Create a year-long program and develop a CRM system, seeding to 3 Influencers per month. 

Results
10,502,020 Reach
+
71 influencers seeded 
1,008,486 Engagements across content
7,030,081 Impressions
+ 2M social reach through influencer seeding and earned media 
+ 6 #TeamMarley influencer videos

Want to use Influencers to grow your Brand?