Influencer content

Puma wanted to feed their youth community to engage with their lifestyle products.
We created a series of content using our network of influencers 



We connected Puma to influencers to drive awareness and engagement to their "Worn My Way" platform, a key marketing driver for their 2013 Puma Suede campaign.


We developed an influencer and content campaign creating exclusive video content, influencer videos and competitions to drive traffic and sign ups to the platform developed by First10.


The platform was a key marketing tool for their summer campaign, our influencers and call to actions drove over 5,000 user sign ups.

Worn My Way
Platform Content

We created a series of authentic content to power an online community

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More than numbers

Campaign Stats


Website Sign Ups


Content Views

250K reach

Social Media


Content Placements

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Content fuelled lifestyle platform powered by content and a engaged community

Influencers drove awareness to Worn My Way, driving member sign-ups  to consume curated and created lifestyle content. The campaign encouraged user generated content by Post their looks to win prizes.

Need influencers and content to power your campaign?